Le Godolin, a French restaurant located north of Aguascalientes, Mexico.

Our brand proposition for Le Godolin was inspired by the clay walls found in La Ville Rose, Toulouse. We transmit an eclectic identity, combining classic fonts with a modern symbol that can be adapted to any application. The name Le Godolin derives from Pèire Godolin, one of the most important poets from Toulouse, France.

We develop four dynamic logos that are fully adapted to the needs of the restaurant. The symbol represents the diagonal bricks of the La Ville Rose clay walls. The color palette is based on pink, inspired by the color of the clay walls, and black as an element that represents a classic and traditional style, leaving out the traditional colors of the French flag, blue, white and red. We chose a classic typeface, making some modifications to generate a distinctive value. Le Godolin provides an environment conducive to enjoying and sharing traditional French food with family and friends.